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Channel: non-conscious behaviour – FinalMile | Behaviour Architecture
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Can Brazil still win the World Cup?

Brazil lost it’s star player in the game against Colombia. Some say they may have lost the world cup as well.  But does Brazil still have a upper hand over Germany today? Can playing at home give them...

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Why do we still discriminate?

  Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the struggle to get through the engineering school admission...

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Are we better off living in California?

  It’s a question my wife & I have been debating since we moved to Chicago in January. Of course, the weather is the primary trigger. Talking to our friends doesn’t help either. Folks living in...

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The bigger tragedy of the Germanwings disaster

Just as you were about to hand over the appointment letter to a new employee who has passed all the qualifying tests with flying colours, he says ” sir, I just want to disclose that I am  on...

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Nutrition SBCC Video

Final Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis of USAID. The EWG is tasked with evolving SBCC strategies for...

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Colour Me Yellow!

As individuals, the way we each perceive colours might differ, but it does not change the universal emotional responses we have to them. Certain colours are known to be associated with certain...

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Getting emotional about razor cartridges

How do you feel about these two Gillette razor blades? Do you like one over the other? Which one would you use? Though they may seem very similar except for the very obvious color choice, I feel that...

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Paris attack and the problem of categorization

The Paris attacks have been a major shock and we are understandably upset. Most of us have been reminded of some of the earlier acts of terror such as the 26/11 attack in Mumbai or even 09/11 in New...

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Nudging Accurate Road Crash Investigation

Around 400 people lose their lives on Indian roads every day. In order to reduce this death count and improve road safety, we need to identify the root causes and then determine solutions. Accurate...

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The Science Of I’m Sorry

How an apology helps to restore relations. Many of us have been raised to think that anger is a bad thing. Something that should be avoided at all costs. In this post we discuss how it may be a good...

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